Marc Jacobs Fragrances have built on the Marc Jacobs brand dynamic and strength, winning hearts and minds of consumers around the world. The Marc Jacobs Fragrances are known for effortless charm and youthful elegance. They celebrate friendship and femininity. Among the brand’s successes is The Daisy Marc Jacobs pillar, which was the fastest growing franchise among the Top 10 US Women’s Fragrances in 2018. The brand continues to show its innovation and delight consumers with each single launch

Marc Jacobs Fragrances is part of Coty Luxury. There is a clear synergy between Coty Luxury’s expertise and the exceptional creative inspiration of Marc Jacobs, whose contributions make the fragrance brand one of the most desirable and dynamic in the world.

For more than 30 years, the Marc Jacobs fashion label continues to unabashedly shape the boundaries of American fashion. Through his unique perspective,. Marc continues to explore the beauty in the unexpected and convey the luxury that exists in the everyday.

Tiffany & Co. Fragrances under Coty Inc. for the development, production and distribution of Tiffany fragrances for both women and men, sold at Tiffany & Co. stores as well as at other select luxury retailers.

Over the past 178 years, Tiffany’s renowned reputation for extraordinary product design and excellence has been earned by creating objects of lasting beauty from nature’s most exquisite diamonds and gemstones.

About Tiffany & Co.

Tiffany is the internationally renowned jeweler founded in New York in 1837. Through its subsidiaries, Tiffany & Co. manufactures products and operates TIFFANY & CO. retail stores worldwide

About Coty Inc.

Coty is a leading global beauty company with net revenues of $4.4 billion .

Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories. Coty's product offerings include such global brands as adidas, Calvin Klein, Chloé, Davidoff, Marc Jacobs, OPI, philosophy, Rimmel and Sally Hansen.

The Joys of Beauty While Traveling

‘‘ Travel Retail, one of the highest growth channels, covers the world of duty-free environments including airports, airlines, cruises, downtown locations and border shops. More than 1 billion international travelers pass through airports each year, and that number is expected to grow 5% annually, according to industry projections. As a global leader in prestige makeup and skin care in Travel Retail, Estee Lauder as been expanding into new airports, increasing the number of brands, products and services offered to travelers and converting more travelers into buyers.

Travel Retail was created as a Division in 1992 as part of Estee Lauder International. The Travel Retail headquarters are based in New York and there are three Regional Offices servicing Travel Retail Worldwide. One in London covering Europe, Middle East and Africa, another in Singapore covering Asia/Pacific and a Regional office in Miami covering The Americas. Estee Lauder Travel Retail operates in 129 countries, 285 airports and serving over 316 Million departing airline passengers. The market has almost doubled since 2005.

‘‘ AERIN Beauty is a luxury fragrance brand inspired by the signature effortless style, aesthetic point of view, and heritage of its founder, Aerin Lauder .

As part of the brand’s international expansion, Aerin’s collection launched in the U.K. in the Fall of 2016 before expanding to Korea and the Middle East for the first time.

It all started with the simple idea of being herself. "Although beauty is my heritage, home and accessories are my true passion," says Lauder.

Beauty products and fragrances feature in the Aerin collections, alongside home and fashion accessories. But the key is that the brand reflects Lauder's own personal style as a mother and businesswoman, and that is what customers are buying into on a global scale.

Designer Victoria Beckham teams with Estée Lauder to create a makeup collection including products for the face and eyes

Distribution increased by nearly threefold, going from 450 doors in 2016 to 1,200 doors in 2018

‘‘ From fashion to beauty, I have the same philosophy. I believe in elegance, quality and honesty. I want each creation to have meaning and be in phase with the times, and I also want to convey a signature, a timeless, elegant style. Cosmetics and fragrances are no different, they are part of my world and reflect the same vision. Like the clothes I design, they are easy to wear and composed of precious materials. For me, above all, beauty comes from within. That's why my creations are never made to disguise or mask the personality, but rather to reveal it." Giorgio Armani

‘’ David Yurman is internationally recognized as America’s leading finejewelry and timepiece brand. Artistic inspiration is the driving force behind the company’s success. The brand’s signature designs, from twisted cable to sterling silver embellished with diamonds to gemstones set in darkened silver, have achieved iconic status.

There are currently 33 David Yurman boutiques in the US and 11 international boutiques.

“ Every execution in Cartier is resoundingly rich and true to

the brand’s values. The implementation is flawless and the

effect simply awe-inspiring.

The European jeweler, operates 33 stores in the U.S.

In 1997 under Global License the fashion giant signed Fossil to design, create and distribute watches under the Armani and Emporio Armani label. In 2002, the Group’s retail investment program continued at a fast pace. At the end of 2002, again in line with the company’s precise strategy of selective distribution and product positioning, the decision was made to allow its eyewear license with the Luxottica Group to lapse, instead awarding Safilo S.p.A., the highly regarded Italian manufacturer, a new license for the production and distribution of Giorgio Armani and Emporio Armani Eyewear.

‘‘ Armani/Casa is the world leader in luxury furnishings: a byword for elegance and style, it stems from Giorgio Armani's living dream.

If architecture is for creating impactful solutions that arrange spaces with symmetry, ‘My job,’ says Giorgio Armani, ‘is to bring them to life using my aesthetic awareness.’

‘’ The intelligent mix of irreverent Canadian wit and refined Italian tailoring, together with attention to detail are the foundation of today’s Dsquared2 philosophy, which has given life to a unique concept of alternative luxury.

‘’ Elie Tahari has come to characterize modern sophistication understated grace and elegance.

‘‘ Amedeo Testoni was born in 1905 in Bologna, Italy, a historic center of shoemaking craftsmanship. His dream was to produce the finest men's shoes and see them in the most prestigious shops in the world. Testoni mastered the art of shoe making by working as an apprentice in the main workshops in town. This experience combined with his entrepreneurial spirit, led him to establish the firm of a.testoni in 1929. Today the collection has expanded to include an extraordinary women's collection.

‘’ Few names in fashion conjure so distinctive a look. With the brand

—a subdued, sensual, European kind of simplicity—delivered via

almost any product imaginable to the modern fashion-conscious

mind, Armani today is practically a way of life.

The Armani Group is one of the leading fashion and luxury goods groups in the world today with 4,600 direct employees and 13 factories. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewellery, home interiors, fragrances and cosmetics under a range of brand names: Giorgio Armani, Armani Collezioni, Emporio Armani, AJArmani Jeans, A/X Armani Exchange, Armani Junior and Armani Casa. The Group’s exclusive retail network currently comprises: 500 stores world wide, 81 Giorgio Armani boutiques, 17 Armani Collezioni stores, 171 Emporio Armani stores, 165 A/X Armani Exchange stores, 16 AJArmani Jeans stores, 6 Armani Junior stores, 1 Giorgio Armani Accessori store and 33 Armani Casa stores in 46 countries.

Armani/5th Avenue flagship store, a four-story, 43,000-square foot massive Armani complex on the corner of Fifth Avenue and 56th Street. Clad completely in glass, the store feature retail areas from every Armani line, including Dolci treats, Casa home objets, and EA7 sporting goods, and a bar and restaurant with views of Central Park. According to the architects, Doriana and Massimiliano Fuksas, the building is the first concept store to house all the Armani products under one roof. Therefore, the structure, consisting mostly of glass, metal and a strong use of curved forms, echoes the concepts of movement and range.

“It brings together in one space different elements such as Armani Jeans and Emporio Armani side by side with Giorgio Armani,” Giorgio Armani said in a press release. “I was determined to send out a clear message of change, interpreting the current trend for mixing genres, juxtaposing items in different price brackets.”

‘‘ Emporio Armani is the pioneering line launched by Giorgio Armani in 1981, aimed at a younger market. 

‘‘Exuding timeless elegance, the Armani Collezioni line embraces tailored clothing and casual wear. Armani Collezioni (formerly Giorgio Armani Le Collezioni) is the diffusion line of Giorgio Armani that retails at a lower price than Giorgio Armani .

Armani Jeans is a pioneeristic collection launched by Giorgio Armani in 1981 with the profile of an eagle and the designer’s initials as the logo. It has grown to become one of the most successful facets of the Armani world and speaks of Giorgio Armani’s vision for a young, relaxed and contemporary style.

‘‘ Emporio Armani came about in the early 1980s after considerable success with the Giorgio line. In addition, Emporio Underwear, Swimwear and Accessories arrived on the scene in 1982. 

In terms of a marketing strategy for this sub label, Armani opted for innovative means that included television spots and huge street advertisements. A partnership with the film industry was established, not only for exposure but also as a catalyst for creativity. 

This brand has attracted some high-profile names to be its faces, such as David and Victoria Beckham, Cristiano Ronaldo, Rafael Nadal, Megan Fox and Rihanna. 

Born in 1982, Armani Junior offers a collection as varied as the lives of the children for whom it is designed and combines fashion sensibility with comfort, warmth and ease. Armani Junior stores offer everything for boys and girls from 0 to 16 years old

EA7, aimed at those who practice sport either for pleasure or as a profession, has proven to be a strong, distinctive line. Founded in 2004 out of passion, expertise and a desire to keep in step with the times using ever-evolving technological research, the range offers technical apparel for men, women and children. The pieces are designed to satisfy every need for an array of different sports, including the core seven areas (hence the name of the brand): Training, Watersports, Tennis, Club, Speed, Basketball and Mountain. The use of technical, multifunctional fabrics means that EA7 pieces give maximum comfort, by successfully creating sportswear that is wearable, breathable, and waterproof during training and competition

‘’ THE VERSACE MYTH IS WHAT MAKES THE VERSACE NAME WORLD

FAMOUS. IT IS CENTERED ON THE IDEA OF A WORLD OF FASHION,

GLAMOUR AND SEXINESS.THE MYTH DATES BACK TO 1978, WHEN THE

BRAND WAS CREATED BY THE FOUNDER, GIANNI VERSACE.

‘’A world of knit, color and creativity – the definitive story of the

Benetton brand. The retail space is a vivid mix of vibrant color

spectrum of apparel & accessories .The true Benetton style it is a

celebration of diversity.

Benetton Group is a global fashion brand based in Ponzano Veneto, Italy. The name comes from the Benetton family, who founded the company in 1965. Benetton has a network of about 5,000 stores in the main international markets

In the 1980s, is the debut of the United Colors of Benetton calling to mind socially conscious, multicultural advertising and airy boutiques filled with sweaters in every color imaginable.

Benetton’s advertising was viewed as a marker of social change. And as a thriving company, it had somewhere in the vicinity or 500 or 600 stores in the United States, eventually downsized to 40 U.S. stores positioning itself in the market as equivalent labels such as J. Crew, Abercrombie & Fitch, Uniqlo, Target, Club Monaco, Zara, and a host of others

‘‘ After becoming a part of the fashion giant Benetton in 1974, Sisley developed into a creative powerhouse of modern fashion design.

‘‘ La Sartoria a young start-up tailoring, bespoke services and alterations Striking a balance between classic tailoring and contemporary style, they produce made-to-measure clothing suitable for a range of occasions, including weddings.

MO+CO is a conscientious Fashion company with a visionary concept. With online shopping increasingly the norm, bricks and mortar stores need to deliver more than just the goods. They must be experiential, beautifully designed ‘mastershops’, enticing visitors off their apps and through their doors and enter the Instagrammable concept store.

I combine strategy, brand and digital experiences to create brands people love.

Research. I get inside the heads and hearts of your target audience and study market dynamics. 

Brand Strategy. I provide a compass and strategically position your brand within a unique whitespace. Visual Identity.

What’s good about communicating ideas via sketches?

They Kill ambiguity helping to envision the future. It’s as simple as that. Verbalizing an abstract thought the one that exists only in our mind is not very practical especially when we tryng to explain rather complex components.

Sketching saves the day ! Fleshing out an idea as a simple storyboard helps better define it but also help the audience build a shared understanding, because you won’t be forcing them to imagine things as much.