Valeria Mocci
Multi Disciplinary Designer and Visual Curator
About
New York based multi-disciplinary designer, visual curator, storyteller and creative strategist. Valeria Mocci seamlessly merges the world of experience with art, architecture and design, pushing the boundaries of artfulness in commercial and public spaces creating distinctive and compelling visual concepts. Raised In Milan, Italy, Valeria attended the Milan Academy of Fine Arts studying obtaining a BA (honors) and Theater Design from the prestigious NABA School of Arts and Design in Milan, Italy
With 18+ years experience in visual brand experience and architectural concept direction and execution, for global luxury and lifestyle retail brands, she built a reputation for excellence, creating the type of visual brand bond building that connect straight to the brand's heart . Valeria’s design approach blurs the line between the various aesthetic based disciplines by exploring them thru each other's lens, craft and method. For example, retail as art, or architecture as fashion, or fashion as design, etc.
“Creativity provides an opportunity for kaleidoscopic thinking. Each time we shift the lens of our perceptions, we gain new perspectives — and new opportunities for innovation.
— Linda Naiman”
" Experiential installations, Events, Window concepts, Objects, and Store designs in physical and digital spaces, is how I communicate brand stories to the world. I aspire to engage people, in an emotional way, and leave them fully immersed, in a brand's experience where they are able to anticipate, participate, co-create and linger in various ways for a memorable, multi-sensory and personalized brand experience. I work closely with the business leaders to ensure the brand's image is supporting their overall business strategy, while subverting when, and where necessary, the brand's visual identity for a more immediate relatable impact. This enables me to formulate a strategic, bespoke approach to create excitement, and drive traffic that generate desirability and brand demand, increased sales and social engagement. I thrive on collaboration, humor, curiosity and innovation and on perpetually thinking outside the box, and challenging the status quo. I believe in being highly tuned into, global culture, in all aspects, coupled with strong intuition is my recipe to creating compelling concepts. I’m passionate about creating multi-disiplinary experiences, using the perfect mashup of art & culture references, executed in unique sensory materials, elements, compositions, colors and refined craftsmanship with bespoke technology is key to continually enables innovation and reinvention."